Tangible target:

  • Over 100,000 individuals for clothes hangers
  • Over   80,000 individuals for packages (bedclothes, curtains, carpets, etc.)
  • Current coverage: Bucharest, Ploiesti, Craiova (79 retail locations)
  • Male & female aged  + 21 y.o.
  • Male : 51%
  • Female: 49%
  • Direct viewers : 3 to 5 persons per item
  • Single female & male  plus families
  • Educated mature working professionals
    • university graduates
    • career oriented
    • independent, above average income
    • families with high disposable income
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Qualitative:

  • Men/ women who value personal image
  • People who care about their health
  • People who are very active
  • White collar employees or business owners
  • Frequent holiday and business travelers
  • Credit card users
  • Users of the latest high-tech products
  • Owners of multiple vehicles
  • Home owners
  • Decision makers
  • Investors
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